The BCB Challenge

Thanks for taking the BCB challenge! The mission at GoodMenders is the constant achievement of the following intentions:

  1. Foster moral masculinity and realize and sustain its critical mass

  2. Develop principled leaders who serve in positive ways

  3. Build cultures of empowerment, belonging, and respect

  4. Use profits to support educational equity in line with our mission and intentions


Following the steps will only take you a few minutes, and then you will be onto your 7-day challenge of living the mantra: break the box, cut the schlock, be a beauty.


See you out there,


Step 1

Step 2

Understand what BCB is all about:


Break the box: Break the man-made stereotypes (sexism, racism, homophobia, etc.) that box you and others in.


Cut the schlock: Schlock is trash. Identify the schlock that you control: bad habits, behaviors, attitudes. Then, cut it out.


Be a beauty: Radiate positivity and be a model of morality and healthy living.


Read the original article published in Camping Magazine.

Step 3 – The Challenge

Make 3 daily goals each night before you go to bed –– "dailies" –– one for each fundamental of BCB. By holding yourself accountable to daily goals, you'll take steps to break harmful stereotypes, to drop bad habits, and to lead with kindness, love, generosity, and courage each day. Do this for the next 7 days and see what you accomplish.


Example dailies:


Break the box: Start reading Difficult Women by Helen Lewis.


Cut the schlock: Don't complain about work to anyone.


Be a beauty: Do at least two acts of unbargaining service tomorrow.


You can help us build a critical mass by sharing your daily achievements and tagging @goodmenders –– use the hashtags #bcb, #breakthebox, #cuttheschlock, and #beabeauty. 


That's it. Let it rip and have fun!